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Get Noticed: How to Build Your Professional Brand

Posted By , Tuesday, 16 May 2017

You might not think of yourself as a brand, but the reality is you are. No matter what stage you are in your career, having a strong professional online brand is key to opening doors to opportunities, whether it’s for jobs, business leads or mentorship.

Melissa Murray Bailey, Director for Sales Solutions, Asia Pacific, joined LinkedIn in June last year. In her role, she is helping to change the way the world sells through the power of relationships. Melissa shares, the first step to establishing a strong professional brand is to build a LinkedIn profile that will help you get noticed – whether you are seeking career opportunities or looking to grow your business. Here are some tips:

Put your best face forward

Include a professional photo which brings your story to life. Make sure you choose a photo which helps potential employers put a face to the name. If you’re looking for a new job, interviewers will often check your profile before meeting with you, so make sure your picture is up-to-date and actually looks like you. Showing up looking completely different can be startling for the interviewer and even cause them to question your credibility.

Show me don’t tell me

It’s definitely worthwhile making sure your achievements and skills are current and credibly reflected in your LinkedIn profile. However, besides simply listing past experiences, you can show the quality of your work to potential business contacts through tangible, creative examples. The key is to stay authentic as you build your professional brand. While buzzwords may be an easier way to describe you, they may not be effective.

Build your credibility

Today, people look beyond work experience before connecting. That’s why it has become important for any professional to ensure that beyond relevant work experience, they are also able to articulate their passions and personal interests. You can add value and connect to your network by sharing interests or unique attributes on your profile, or share a unique point of view or reflections on current events via blog posts. Credibility is of utmost importance as you grow your business too. As you connect with your prospective clients, it is critical to demonstrate your expertise and sometimes, values.

Nurture your relationships

Remember to stay constantly engaged with your contacts after connecting. In today’s business context, professional contacts can be more valuable than you think. In Singapore, referrals are the most common way that professionals land new jobs or win new business. You never know when an opportunity could come your way! Like most things in life, if you’re willing to put a little time and effort into making simple changes to your profile, you’re going to get a whole lot in return. All you have to do is get started.

Join the conversation on LinkedIn, Twitter and Instagram with #StartSomething.

Article first appeared in Access Asia magazine April / May issue, pg 14. 

Author : Melissa Murray Bailey, Director for Sales Solutions, Asia Pacific LinkedIn








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