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 Export to Your Calendar 10/05/2018
When: Thursday 10 May 2018
8:30 AM until 10:00 AM
Where: Map this event »
138 Market Street
Level 24, CapitaGreen
Contact: +65 6738 7917

Online registration is available until: 2/04/2018
« Go to Upcoming Event List  

Having influence is a key trait of any business leader. Many people are revered leaders in their field and subject matter experts that are called upon for thier opinion regularly. They are their company’s biggest brand assets. 

However, as a business leader, how much of your real life business influence is translated online? In this digital world, and unless you plan to stop working in the near future, having influence online is just as important as having influence in real life. With the advent of “Google” going from being a noun to be used as an adjective- to “google" it. If you’re not featured online, have little presence on business social media (LinkedIn/Twitter), have a digital network as strong as your offline network or aren’t featured on digital business press, your ability to influence audiences is increasingly diminished. This is particularly relevant for sales people, business owners and those looking for a career shift; networks are vital- both online and offline - and your reputation is crucial. 

Find out how to position yourself for business influence in the future; change perceptions or match your real life business influence, online. Through strategic communication planning of your professional brand and specific tactics to help strengthen your business profile and influence online, you can set yourself up for the future as a business influencer both in real life and your digital life. 


Priyanka Nadkarni -Managing Director at Window Seat Group

Priyanka Nadkarni is the Managing Director of Window Seat Group, a strategic marketing consultancy helping senior marketers across Asia Pacific identify opportunities for digital marketing integration and optimization.

In her role, she partners with CMO/Head of Marketing/senior marketers in strategy development and execution; identifying insights from data, isolating the right opportunities for development and improvement, and building capabilities within their marketing and sales teams in digital tools, platforms and channels.

She also works directly with Senior Executives in other disciplines- CEOs/C-Suites/Directors/Senior Managers to build their professional brand and influence, and help them adapt to the digital communication age for their own careers and roles. 

Prior to Window Seat Group, Priyanka built her career navigating the Asia Pacific marketing landscape for two of Australia’s largest banks; covering both B2B and B2C products in over 32 markets in Asia Pacific, Europe & America. She has over 13 years B2B marketing experience, with more than 7 years based in Asia. 

She is the Co-Vice-Chairperson of ICON Singapore– the Influence, Collaboration and Opportunity Network for B2B Professionals in Asia Pacific and the Vice- President of the Melbourne Business School Alumni in Singapore.

Priyanka has an MBA from Melbourne Business School, Australia and a Bachelor of Business (Marketing) from RMIT University, Australia.


Venue Sponsor:

Price* (includes coffee, tea, and light refreshments)
$35 AustCham member/spouse
$50 Guest
*prices are GST included

Payment terms

No-shows will be billed.
Registration will be considered confirmed at time of booking.
Payment must be received prior to the event and can be made by cheque or online credit card facility on our website.

Cancellation notice
No refunds or cancellation after 5.00pm, Friday 30 March 2018.

Confidentiality Notice
Photos taken from the event may be use for publicity purpose.

Branding, Marketing and PR
  • What are the main key messages for your business and how are you publicising them?
  • Developing efficient PR, content and social strategies for long term results
  • Know your goals and targets, and measure them consistently