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Starting up in Singapore

Posted By Administration, Sunday, 2 March 2014
Updated: Tuesday, 4 March 2014

Lessons from business leaders about growing your business in Singapore. What you can expect and key considerations for your business. 

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Tags:  Adam Lyle  Derek MacKenzie  Guy Scott  Philip Forrest  Singapore Strategy 

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Recruitment in Singapore and the Foreign Worker Levy

Posted By Administration, Saturday, 1 March 2014
Updated: Tuesday, 4 March 2014

HOT TOPIC! Singapore's foreign worker policy changes - what does it mean for business? 

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Tags:  Adam Lyle  ANZ  Employment regulation  Foreign worker  Kurt Vella  Leighton  Ministry of Manpower  Neil Dyball  Productivity  Singapore  Talent management  Talent2  Vishnu Shahaney 

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Un-Divided

Posted By AustCham Singapore, Friday, 28 February 2014
Updated: Monday, 10 March 2014

Singapore based Australian artist Melanie McCollin-Walker at work creating a spectacular vision for the AustCham Singapore office. 

Tags:  Arts Australian in Singapore  Creative industries  Melanie McCollin-Walker 

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Making light work

Posted By Administration, Thursday, 20 February 2014

In the 1970s, Paul McCloskey began to imagine the possibilities for lasers in the entertainment and major events industries. In 1984 he patented his inventions, including an innovative and unique way to harness the power of laser energy, and founded Laservision. Since then, many millions of people around the world have experienced a spectacular laser light creation from Laservision.

According to Laservision’s Singapore-based Director of Projects and Marketing, Shannon Brooks, Laservision’s projects now range from one night events to multimillion dollar permanent installations located in exotic locations all around the world.

Laservision has had a presence in Singapore since the 1990s, when they designed and completed the famous Musical Fountain at Sentosa. With a large proportion of their enquiries originating from the South East Asia region, and the launch of its most recent flagship project ‘Wonder Full’ at the Marina Bay Sands Integrated Resort, Laservision established a branch office here in 2010 to provide full support for the show and increase its on ground presence in Asia.

"One of the challenges of opening a new business in Asia is finding the correct human resources; people who excel at their jobs, but also fit within the company culture that has developed from more than 30 years’ experience in the entertainment industry,” says Shannon.

"Often we look for attributes like enthusiasm, tenacity and lateral thinking skills when looking to hire new employees, as these extraordinary individuals will help the team achieve extraordinary results.”

Having opened a highly successful business in Singapore, Shannon has a few tips for others.

"When staffing the office, ensure you are thorough with your screening process and take your time interviewing potential candidates to find out what makes them tick. Once you employ the candidate, invest time in training and educating them on what the business is about.”

And, when it comes to openings, these people are the experts. Laservision is all about creating an impact and wowing the audience.

"On opening nights you experience a wide variety of emotions, from terror or fear that the show will not run as planned to a feeling of ecstasy or joy at seeing all the hard work that has been put into creating the spectacular show pay off.

"Due to the highly visible, and time critical nature of our attractions, prior to every launch we complete multiple rehearsals and system checks to ensure 100% reliability and repeatability of the attraction. We also have redundancy measures in place ensure the show will continue should there be any unforeseen technical hitches.”

Laservision currently has projects in Australia, China, Hong Kong, India, Macau, Russia and Singapore. These range from a multimedia attraction for a major religious group in India to an installation in a high end shopping mall in Russia for the 2014 Winter Olympic games.

Looking forward, Shannon says Laservision plans to: "further develop our presence as the leading provider of multimedia attractions in South East Asia, grow and develop the Singapore office as our project hub, establish additional branch offices in Asia and keep enjoying being at the forefront of the entertainment industry and build a energetic and happy team”.

laservision.com.au

For more stories about 'The Singapore Story', click here 

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Tags:  Laservision  Making light work  Shannon Brooks  The Singapore Story 

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Spilling the Beans (With Alvaro Sanchez, Toby’s Estate)

Posted By Administration, Thursday, 20 February 2014


Can you tell us a little bit about Toby’s Estate and its beginnings?

We are purveyors and roasters of great specialty coffee in Australia and now in Singapore. We specialise in the wholesale supply of freshly roasted specialty coffee - as well as tea and chocolate. Toby Smith, founder of Toby’s Estate, began in 1998 roasting coffee from his mum’s garage in Sydney. Since then, the business has grown rapidly, thanks to an emphasis on freshness, sustainability and barista training.

How is Australian coffee perceived in the Singapore market?

Australian coffee brands are regarded highly in Singapore and throughout Asia. Many Singaporeans have studied in and/or travelled to Australia and are making efforts to recreate our rich and varied coffee culture in Singapore.

Australia, being a young country, is free of the cultural restrictions of other coffee-centric countries; hence, we are fast innovators and readily adapt and embrace new roast and brewing techniques, as long as the taste is a positive experience.

What are the main challenges for Singapore’s coffee market?

The main issues would be awareness of a fresher, higher quality product. The main coffee market is still dominated by the local brew and awareness of multinational chains. Having said that, more and more people are ‘graduating’ to fresh specialty Arabicas coffees. This is very encouraging.

At Toby’s Estate in Singapore, we have invested in a state-of-the-art roaster to maintain the same high standard of freshness and quality as we achieve in Australia. We avoid coffee that is more than a month old and all our wholesale accounts receive coffee that is no more than a week since roasted.

How do you market your coffee?

Our main marketing tool is our café on Rodyk Street (upstream from Robertson Quay, on the Singapore River), where people and future wholesale clients come for the ‘Toby’s experience’. Through it we share our knowledge and brews. We also conduct training every Wednesday to expose people to new coffee bean origins and flavours.

tobysestate.com.sg

Tags:  Alvaro Sanchez  Spilling the Beans  The Singapore Story  Toby’s Estate 

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