Carolyn Chin-Parry, Managing Director – Digital Innovation Leader at PwC who is future readying companies for success in the digital era


Tell us about your business

PwC is a global network of firms with offices in 157 countries and more than 276,000 employees. We provide professional services across different types of businesses and industries, with our specialisation in assurance, tax and advisory services. We also offer services in Environmental Sustainability, as well as Digital services for transformation assurance, cyber and data trust, and digital upskilling for our clients.

What’s your role all about? 

I am a Managing Director and Digital Innovation Leader with PwC Singapore’s Digital Innovation Office, where I help clients  achieve their innovation goals. I also oversee our PwC Asia Pacific’s Digital Upskilling initiative for 84,000 employees, for programs such as Digital Academy, Digital Accelerator and Network Badging Program. I help to drive the firm’s commitment to digitally upskilling all staff in the areas of data analytics, data visualisation and automation.

What’s the hot topic in your sector right now? 

Covid-19 has accelerated digital transformation for many of our clients, hence bringing the need for the right skills to empower the workforce to ride through this transformation. Digital Upskilling throughout organisations is definitely the need of the hour – both in the ‘hard’, technical and digital skills, and the soft and more ‘human’ skills such as agile working or change management which will build a resilient workforce.

Why are you a member of AustCham in Singapore? What do you find best about the Chamber? 

I am a Singaporean who has spent 18 years in Melbourne, so I regard both Singapore and Australia to be my homes. AustCham helps me to connect with Aussies in Singapore and meet like minded people. The best part of the Chamber are the lovely people and I must admit I have been a big fan of the yearly Wine and Cheese events which have evolved since.

Where are your go-to places in Singapore for great coffee?

I actually don’t drink coffee, which is hard to believe given my 18 years in Melbourne! I know of plenty of people who are overly reliant on coffee to kick start their day and I rather rely on my own energy and motivation to get me through the day. The good part is I have saved thousands of dollars over the years by not having any coffee! If I were to pick places for a coffee meeting then I tend to like hotel lobbies for their comfy chairs, table service and a more conducive space to chat.

48 Hours in Singapore – What Are Your Must-Do Experiences? 

This would depend on the demographics and interests. I quite like the Orchid Garden at the Botanical Gardens, as well as Gardens by the Bay. For a young family, definitely the Zoo, River Safari, Night Safari and Bird Park are a must. For teenagers and young adults,  I would recommend going to Sentosa. It has beaches and theme parks with different activities such as Universal Studios, Adventure Cove, SEA Aquarium and Madame Tussauds. For awesome views, it’s hard to beat having a drink at the rooftop of MBS, especially on a clear day when you can see both Indonesia and Malaysia. Those looking for culture would be pleased with heritage sites such as Chinatown, Little India and Clark Quay plus our museums.

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