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Inside Business - Connecting content and technology to your business goals
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When: Tuesday 11 Jul 2017
5:30 PM until 7:30 PM
Where: Dentons Rodyk & Davidson
80 Raffles Place
UOB Plaza 1, #33-00
Contact: 6738 7917

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Connecting content and technology to your business goals

Understand how to take advantage of advances in technology to develop well thought-through content marketing strategies for businesses.


Content marketing is rapidly changing. Gone are the days of producing generic content and throwing it out there hoping for a viral miracle for any business that hopes to keep up in a crowded market.

Where we see the gap widening between organisations that are nailing content marketing and those that aren’t – is taking advantage of advances in technology to develop well thought-through content marketing strategies. With more time being spent on mobile devices and more apps coming through - every indication is that content marketing and social media marketing will continue to evolve, and technology will be firmly in the driver’s seat.


Hedvig Lyche – Global Head of Strategy, King Content

Hedvig Lyche is a communications expert with more than 10 years of experience in business development and strategic brand planning across all platforms, including content creation and amplification on both the agency and client side.

She worked as a strategic planner for traditional and digital agencies such as TBWA, Ogilvy and Profero before moving into content marketing. She has an in-depth understanding of the 360-degree effort required to build unique and profitable brands, businesses and projects.

She has worked in Europe and Asia Pacific and been an integral part of the development and success of clients in the travel, retail, F&B, telecommunications, HR and financial sectors.

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Wed 16 Aug 2017 Cybercrime and IT security

Speaker: Daryl Pereira - KPMG

More info coming soon

Wed 27 Sep 2017 Navigating eCommerce

Speaker: Gilbert Leong – Senior Partner, Dentons Rodyk

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 Venue Sponsor:  

Learn about Inside Business Series here

Price(includes breakfast)
$35 AustCham member/spouse
$50 Guest
(Prices stated are inclusive of GST)

Payment Terms
No-shows will be billed.
Registration will be considered confirmed at time of booking.
Payments must be received prior to the event and can be made by cheque or online credit card facility on our website.

Cancellation Notice
No refund or cancellation after 5pm on Thursday 9 July 2017

Confidentiality Notice
Photos taken from the event may be use for publicity purpose.