Annabelle is Head of SME Community at AustCham Singapore, where she leads the Chamber's SME growth ecosystem to help more Australian SMEs enter, grow and thrive in Singapore and the region.

She brings more than 20 years' experience in strategic marketing, partnerships and community building across the UK, Australia, Korea and Singapore. She has worked across banking, private wealth, telecommunications and the not-for-profit sector, and more recently has advised SMEs on strategic marketing and growth.

Outside of work, Annabelle enjoys running, keeping up with her two kids and exploring new places.