Smarter events, bigger impact: How AI is shaping the future of Singapore’s business gatherings

30 May 2025

The headline story: AI has entered the world of business gatherings

From executive townhalls to international conventions, the business gatherings we see today are data-driven experiences powered by AI to deliver personalisation, efficiency and scale.

Research by business consultancy Frost & Sullivan indicates that AI-powered webinars and virtual events represent a US$2.25 billion market opportunity with the industry experiencing an unprecedented pace of innovation as advanced analytics take centre stage.

Singapore is leveraging AI to enhance its position as a leading hub for conventions and business meetings through several innovative approaches

Singapore’s status as a Smart Nation and Asia’s leading Meetings, Incentives, Conferences and Exhibitions (MICE) destination makes it an ideal launchpad for SMEs looking to innovate with AI in the events space.

Where are they driving this:

Personalised Experiences: By analysing data from previous events and attendee preferences to recommending sessions and activities customised to individual interests
Efficient Event Management: This includes automating registration, managing schedules, and optimising resource allocation
Networking: The Singapore Fintech Festival for instance, has leveraged AI-driven matchmaking tools to connect like-minded individuals.
Predictive Analytics: These are increasingly being used to optimise planning, tailor content to reach broader audiences and boost engagement.
Data-Driven Insights: To analyse attendee feedback, engagement metrics, and other data points to improve future events and tailor content to audience needs.

So what can SMEs do to plug into this ecosystem?

Reach out to government agencies like Enterprise Singapore and Austrade which can provide market entry advice and connect you with the right partners. The Singapore Tourism Board’s Business Events in Singapore (BEiS) scheme also supports quality business events in the country.
Participate actively in industry events such as Asia Tech x Singapore to gain exposure and networking opportunities.
Fast-track your growth with accelerators like Block71 Singapore, or SGInnovate which is committed to growing Singapore’s deep tech landscape.

This five-part series explores how SMEs can unlock growth by tapping into stronger Australia–Singapore ties and shared momentum in innovation, AI and smart cities. The insights are powered by Via Communications Group: a communications agency focused on supporting international businesses with their cross-border communications needs across Asia. You can check them out at wearevia.com

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